Godin and Art

Godin (2013)[1] discusses both what art is and what it isn’t during his interview with Nido Qubein. Godin provides an example of how a painter isn’t an “artist” if she stores her paintings in the attic away from the world to see. But, a nurse, who provides the best care for her patient, with strategies not outlined in a manual, is performing art. In The Icarus Deception Godin (2012)[2] says, “Art isn’t something that’s made by artists. Artists are people who make art,” (location 186). Godin’s description of art completely turns the classic definition on its’ head. When one thinks of an “artist” one often thinks of one who paints, sculpts or crafts. One doesn’t think of a medial professional, a lawyer or a corporate executive. But this is exactly who Godin proposes is an artist, especially in the connected age. When speaking about the connected age, Godin says that originality and art are not a choice. He speaks about how we must move out of our comfort zone into the new safety zone and do this through art. Honestly, I had never thought of art in this way before. However, upon listening to Godwin and reading his viewpoint on art, I have to agree with him. I previously thought of being an artist in a conventional way. However, I agree that art is truly being creative, thinking outside the box and crafting a new way of doing things. I also agree that for us to have a competitive edge, especially in this global economy with competitors in China, we must capitalize on our creative and artistic abilities. However, I disagree with Godin (2013) on his viewpoint of employees at General Motors being at “fault” for losing their jobs.



Godin (2012) speaks about how industrial organizational models have shaped organizations’ and individual’s ability to create art and innovate through standardization. Godin says that in the industrial age corporates are more focuses on processes, productivity and profits. Godin (2012) believes that this standardization has hindered our ability to make art. He makes the correlation between the phrase “better safe than sorry” and “better sorry than safe,” (location 547). Godin says that in the industrial age, we held the viewpoint that it was better to be safe than sorry, but he argues that being safe won’t generate growth.


In my opinion, those around me who are creating art are many of my favorite authors of both traditional books and blogs. Jennifer Weiner and Jennifer Lancaster are artists and creative authors who are breaking new ground. They are terrific authors and each of them has challenged the formula for writing a book. Jennifer Lancaster is the author of many popular autobiographies. Typically autobiographies are only popular if the author is famous or has a truly amazing story. Lancaster was able to turn a life event, losing her job after the dot com bust, and turn it into a successful career as a writer.


Jennifer Weiner is challenging the notion of “chick lit” as she writes engaging stories that are written with women heroines, but apply to all audiences. Each of these authors are creative and amazing at how they craft their story. When I reflected upon what Godin (2013) said about permission marketing, “People who earn the privilege of delivering anticipated, personal and relevant messages to people who want to get them. Those people are going to have power moving forward,” (High Point University, 2013)[4] I also thought about some of my favorite bloggers, including Chocolate Covered Katie and Pioneer Woman. Both of these bloggers develop new recipes, take beautiful photographs and deliver content that readers want. There are multitudes of recipe blogs on the Internet, so the fact that both of these authors are able to deliver innovative content that readers want to receive is amazing. I aspire to have the same success with my blog.


What is your experience with art and innovation in the corporate environment? Do you agree with my assessment that creativity is not rewarded in the corporate workplace?





[1] High Point University. (2013, August 10). HPU: Seth Godin and Nido Qubein [Video File]. Retrieved from https://www.youtube.com/watch?v=OdAneWA-jng.


[2] Godin, S. (2012). The Icarus deception: How high will you fly? (Kindle iPad version) Retrieved from Amazon.com.

[4] High Point University. (2013, August 10). HPU: Seth Godin and Nido Qubein [Video File]. Retrieved from https://www.youtube.com/watch?v=OdAneWA-jng.



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