What was the most surprising thing you learned in this course that relates to connection between communication and culture in our networked society?
How might the global community use the digital landscape to build more connection and communication in the future?
The most surprising thing I’ve learned in this course, as it relates to the communication between communication and culture in our networked society is Deggans (2014) research that found “90 percent of what happens in media is about how someone makes money or loses money” (2014, 9:44). I knew previously that financial factors had a large influence on television and printed media, however I did not realize the scope of impact. I had a naïve assumption that the media reported on the most pertinent issues. The FCC says, that they receive a variety of complaints regarding one-sided, biased news, however “The FCC’s authority to respond to these complaints is narrow in scope and is prohibited by law from engaging in censorship or infringing on First Amendment rights of the press”, (2014, Federal Communications Commission). I completely understand and respect the FCC’s position to not interfere with the way news is reported because that would infringe upon our First Amendment rights. However, I also wish that the information that was reported on the news wasn’t solely the result of what will generate the most revenue. As I tell my children though, learn to work with the system, not against it. Deggans (2014) provides an example of how individuals were able to successfully work with this system to get Glenn Beck off the air. Glenn Beck called Obama a racist, and viewers when straight to the station’s pocket by complaining to the advertisers instead of the broadcasting company. This resulted in advertisers pulling out and Fox News to question how Glenn Beck fit into their strategy and brand. Viewers were successful in taking this show off the air because they were able to influence Glenn Beck’s sponsors and affect the company’s bottom line. This point really speaks to how we can understand how communication and culture relates in a networked society. If we want diversity in our media, we must demand it. As consumers, we must have media literacy and demand diversity in our news. To do this, we must tie our demands back to the bottom line and the financial impact for the company.
In regards to how the global community can use the digital landscape to build more connection and communication in the future, I strongly believe that the power is shifting to the consumer. As we learned in this course, consumers have more power than ever in media due to social media. In this digital age, anyone can be a publisher, writer and source of news. From a twelve year old creating their own YouTube channel to Deggans (2014) tweeting about a concern about the choice of music during the Nelson Mandala funeral to the Chronicles of an arranged Indian marriage blog, we saw in this course that social media gives us all a voice. McNeil (2013) says that the uses and gratifications model analyzes social networking sites as not only a passive user, but also as one who changes projection of identity through the groups and websites they visit. The global community can project their identity, connect and communicate through these social networking sites. Additionally, according to McNeil (2013) there are six motivations for consuming others projections, including educational, habitual, companionship, relaxation, escapism and entertainment. Whether we use social media to develop connections across cultures, enhance our education or simply to relax, we can connect across global communities. We can also enhance knowledge of global communities by continuing to share and contribute content that helps enhance education and build connections. By understanding the uses and gratifications theory and our own motivation for using these social networking channels, we can build further connections.
Deggans, E. [Eric Deggans at NPR]. (2013, Dec. 10) [Tweet] Retrieved from https://twitter.com/Deggans/status/410406244579418112
Eric Deggans [Interviewee] & Heffner, A. [Interviewer]. (2014, July 26). Race & The Fourth Estate. [PBS Video] The Open Mind. Retrieved from http://video.pbs.org/video/2365295267/
Federal Communications Commission (2014, Oct. 30). Complaints about Broadcast Journalism. Retrieved from http://www.fcc.gov/guides/broadcast-journalism-complaints
McNeill, S.J. (2013). Concepts in new media. Boston, MA: Pearson Learning Solutions.
Runawaybride [User Name] (2011). Chronicles of an arranged Indian marriage. [Blog] Retrieved from http://arrangedindianmarriage.blogspot.com/search?updated-max=2011-05-25T01:43:00%2B05:30